Case Study - West Seattle Bike Dad
Lived Experience, Local Vision
Anthony Avery — a US Navy Veteran and real estate agent — came to Dispatch with a clear goal: build a brand that reflected his role as a forward-thinking advisor rooted in real-world experience. With deep planning expertise and a lived commitment to car-lite transportation, he’s actively reshaping what modern home buying and living can look like in Seattle. That vision needed a brand identity strong enough to support it.
This wasn’t about performance marketing. It was about building a brand that stands for something.
Design That Carries Weight
The name “West Seattle Bike Dad” was distinct — but risked being misunderstood. My work began by anchoring it in systems of trust and familiarity: bold type, transit-inspired motion, and color systems that balanced grassroots feel with professional weight. One key move was incorporating animated and dynamic transit route lines to visually echo Anthony’s lifestyle and his clients’ desire for connected living.
We developed a visual identity that could:
• Hold Anthony’s policy expertise with warmth and clarity
• Embrace his car-lite lifestyle without feeling preachy
• Speak to buyers who care about community, walkability, and livability
Ready for What’s Next
Anthony brought a strong voice and clear vision to the table. My role was to collaborate with him — translating that clarity into a flexible structure he could use confidently. Together, we shaped a brand system designed to guide, not control. It’s light enough to move with him and strong enough to hold the message.
I delivered:
• A fully responsive site, optimized for mobile and written in his tone
• A logo system and visual kit grounded in trust, community, and clarity
• A platform that lets Anthony keep helping people live at the center of their lifestyle
From the Founder
“Alex delivered a unique brand identity that represents me and what I’m trying to tell my customer base. Alex got to know me as a person, got to know my business, and as a result was able to build out my website and my content without any additional meetings thanks to doing the right work up front with excellent communication. I highly recommend Alex for your design job!”
– Anthony Avery, West Seattle Bike Dad
Ready when you are.
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